About Turn 2

Turn 2 Powersports Marketing is the only certified brand/business strategists in the industry. We are an elite group of powersports marketing experts with a combined expertise unlike any other. We have total immersion in the powersports industry, always providing fresh thinking and fresh ideas. We are the powersports customer.

TURN 2 is powered by:

  • 40+ years experience in marketing and advertising
  • 25+ years in major OEM co-op management
  • 25+ years in powersports dealer relations

johanna mcclain, principal

Johanna spent 10 years under the tutelage of her mother, founder of Media Directions, Inc. in San Antonio, Texas. After relocating to Reno in 1987, she worked in radio sales, which led to sales management positions in both Las Vegas and Reno. With a burning desire to return to the agency business and a belief that the need existed for an agency with extensive media buying qualifications, she re-opened Media Directions in January of 1996. Johanna has over 28 years of experience in the media and advertising industries.

pamela herndon, account executive

Pam has 30 years experience in business management, marketing, and financial operations. She spent 13 years in the powersports business as general manager building a successful team and overseeing all departments. She created a partnership relationship with Media Directions which led to phenomenal growth for 12 consecutive years. During that time she implemented numerous tracking systems and sales programs, and orchestrated two huge expansions of the dealership.

sterling doak, creative director

Sterling contributes over 10 years experience in creative project management, copy writing and production supervision. He is a graduate of the Art Institute of Seattle, with a degree in Music Marketing and Management. He is also a member of the Advertising Association of Northern Nevada and incoming Vice President. He has learned all the ins and outs of the advertising business from Johanna and has been actively involved with the powersports industry for the past five years. Sterling brings the creative ideas to the table, always cooking up something new, and exciting, thought provoking.